Key Takeaways:
- Holiday stress is extremely common and can stem from emotional expectations, financial strain, social pressures, and family-related triggers.
- Many people turn to alcohol or drugs to self-medicate during the holidays, which can worsen stress, increase relapse risk, and create unhealthy coping habits.
- Recognizing signs of stress-related substance use — such as increased drinking, using to cope, guilt, or withdrawal — is essential for maintaining emotional and physical health.
- Healthy coping strategies include self-care, setting realistic expectations, planning for high-risk situations, seeking emotional support, and practicing mindfulness.
Question:
Why does holiday stress cause substance abuse?
Answer:
The holidays are often portrayed as joyful and peaceful, but for many people they bring significant stress. Emotional pressure to appear happy, financial strain from gift-giving, travel difficulties, and family conflicts can all add up, making this time of year uniquely challenging. As stress builds, many individuals turn to alcohol or drugs for relief, especially since substance use is normalized at holiday gatherings. However, self-medicating only offers brief escape and often leads to emotional crashes, unhealthy habits, or an increased risk of relapse for those in recovery. Recognizing warning signs — such as drinking more frequently, using substances to cope, or withdrawing from supportive relationships — is an important first step.
Joy, togetherness, peace, goodwill and selflessness — they arrive wrapped and ready to open during the holidays. While the holidays are portrayed through this ideal lens, the all-too-often reality is that they’re often a source of major stress for many people.
A recent poll by the American Psychological Association (APA) tells us that nearly nine in 10 U.S. adults (that’s about 89%) admit to feeling stressed this time of year. And the reasons we’ve all been familiar with at some time or another, from financial strain from gift-giving; tense family dinners; the ache of missing someone who’s no longer here; or hours spent in airports or on highways, often braving the elements.
Many people cope by turning to a bottle or illicit substances to cope with the overwhelming feelings that holiday stress can bring, reinforcing the indelible link between holiday stress and self-medication.
Keep reading to learn more about how signs of unhealthy coping during the holidays, how to recognize it in yourself or a loved one and ways to find healthier relief.
Understanding Holiday Stress
Holiday stress is a natural response to a demanding time of year that can manifest in a few ways:
- Emotional and Psychological Pressure
There’s an unspoken societal expectation to be “happy” from Thanksgiving through New Year’s, a pressure that can be challenging to maintain. This constant need to appear cheerful can be emotionally draining. And it’s so often compounded by comparing our own holidays to the seemingly perfect celebrations of others seen on social media — a false reality to live up to. Juggling work, family and social commitments can add to and exacerbate the stress.
- Financial and Logistical Stress
The financial burden of the holidays is an annual, recurring stressor this time of year. Statistics show that nearly two-thirds of people feel pressured to overspend during the holidays, whether it’s for gifts, travel or party expenses. Beyond the budget, the logistical side presents its own time management challenges, from coordinating schedules and planning meals to navigating crowded stores, travel delays and more.
- Social and Family Triggers
Family gatherings and reunions can resurrect old conflicts never resolved or reopen old wounds you thought had healed. Maybe you’ve recently been navigating a divorce, grieving a loss or the anniversary of one. Many people with nobody to spend the holidays with struggle with loneliness and feelings of isolation during this time of year. And these emotional challenges can hit everyone differently in a season that emphasizes togetherness and tradition.
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Speak With Our Admissions TeamHow Stress Contributes to Substance Use
- Self-Medication and Temporary Relief
Alcohol and drugs can sometimes seem like a quick fix — a way to “take the edge off” when holiday stress starts becoming too much to deal with. Self-medicating offers a brief respite by numbing difficult emotions at the surface or artificially boosting your mood.
And although that glass of wine or pill might seem effective at first, it’s only temporary and costly to yourself. Like with any drugs, the dopamine rush they bring fades quickly, leading to an emotional crash that can make you feel even worse than before.
- Social Pressure and Accessibility
Holiday culture often normalizes heavy drinking. Among office parties, family gatherings, New Year’s Eve celebrations and everything in between, alcohol is everywhere this time of year. And there’s pressure to partake to fit in. This constant exposure and pressure — the “go on, it’s just one drink” mentality — means that substances are always available but hardly avoidable.
- Increased Risk for Relapse
If you’ve been in recovery before, stress can weaken your willpower to stay sober. It can compromise your decision-making and make old coping mechanisms seem appealing again. The emotionally vulnerability of the holidays can reignite old habits and create a perfect storm for relapsing.
Recognizing the Signs of Stress-Related Substance Use
Pay attention if you notice any of these signs in yourself or a loved one:
- Drinking or using drugs more frequently during the holidays
- Using substances to manage emotions, sleep or social anxiety
- Neglecting self-care or responsibilities
- Feeling guilt, shame or regret after using
- Withdrawal from supportive people or sober activities
If you’re beginning to lean on substances to get through social events or family time, it may be time to reassess your coping strategies and learn new ones.
Healthy Ways to Cope with Holiday Stress
With some intention and planning, you can boost your mental health and navigate the holiday season substance-free:
- Practice Self-Care
Your basic needs don’t disappear during the holidays — they become more important. Protect your sleep schedule, even when events run late. Eat regular, nourishing meals despite the abundance of treats. Take walks, practice yoga or maintain whatever movement helps you feel grounded. Schedule deliberate quiet time to recharge, even if it’s just 15 minutes of solitude with your morning coffee.
- Set Realistic Expectations
Let go of the need for perfection or the pressure to create magic. The holidays don’t need to look like a movie. Instead, focus on what matters — creating meaningful connections and moments of giving, peace and togetherness with others.
- Plan for High-Risk Situations
If you anticipate a social event will be triggering, plan ahead. Have an exit strategy in mind, like a pre-planned reason to leave early, even if you never end up using it. You might bring a sober friend for support as a buffer. Have responses ready for drink offers (“No thanks, I’ll just have a sparkling water instead”) or attend alcohol-free gatherings instead to avoid any possibility of encountering substances.
- Seek Emotional Support
Over the entire arc of the holidays, you don’t need to face or handle your stress alone. There’s no shame in seeking help. Reach out to trusted friends, a therapist or a support group. Attending a 12-Step or peer recovery meeting during the season can be especially grounding and empowering.
- Mindfulness and Emotional Regulation
Ground yourself in the present moment to manage anxiety if you feel overtaxed and stressed. Deep breathing, meditation or simply stepping outside for some fresh air from a party can keep you centered and calm. Journaling your thoughts is another way to process your emotions; devote a little bit of time each day to write even just a page.
Supporting a Loved One Who Is Struggling
Your support and concern for a loved one is the greatest gift you can give this holiday. Watch for any significant changes in their behavior or mood; are they stressed out themselves, self-medicating or attempting to hide substance abuse?
Find the time to talk but approach the conversation with empathy and without judgment. “I notice you’ve been drinking a bit more lately and I’m worried about you. Can we talk?” demonstrates openness and care, but more important, that no amount of holiday hustle is worth more than stopping to meet a loved one where they are. Offer practical support — help finding resources, attending a meeting together or simply just being available to listen.
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Check Your CoverageWhen to Seek Professional Help for Substance Abuse
It’s never easy to know exactly when to pursue treatment for drinking or substance abuse. Here are some signs it might be the right time:
- Your stress has become unmanageable and leading to substance misuse or relapse
- Substance abuse is interfering with daily life, relationships or responsibilities
- You’ve begun experiencing physical and emotional symptoms of dependency
- You’re unable to cut back or stop using it on your own
Remember that mental health and substance use issues can be interconnected (known as a co-occurring disorder), so the stress you may feel surrounding the holidays may be linked to an underlying anxiety disorder that could be linked to drinking, for example. Therapy and treatment for both, called a dual diagnosis, address both challenges simultaneously. We accept most major insurance providers, so reach out to learn more.
Stay Sober This Holiday Season
Holiday stress is incredibly common for millions of Americans each year, but using substances isn’t the answer. While it might seem like an easy escape, habitual use can raise your risk of becoming addicted or relapsing if you’re in recovery, something too priceless to damage.
This holiday season, focus on moments that matter to you, whether it’s taking time out for yourself, meaningful conversations or simply giving yourself permission to feel what you feel when you’re stressed without reaching for a drink or drug.
Be strong, and don’t be afraid to seek help. Choose your sobriety and emotional health, even when it’s hard. The holidays will pass, but the strength and fortitude you build by facing them soberly and keeping your promise will stay with you all year long.
David Szarka, MA, LCADC Medical Reviewer
David Szarka, MA, LCADC, reviews and approves our blog content. With extensive experience providing clinical care for individuals recovering from addiction and mental health challenges, David ensures our content is accurate, insightful, and rooted in culturally competent care.
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